Category Archives: Copy+Content

The Snaz makes environmental advocacy sexy

If you don’t check up on thesnaz.com every few days, you should start. It’s a minimalist, photo-heavy blog about all things Jackson, the Tetons and western Wyoming. So yeah, it’s about the outdoors. For the last couple of years The Snaz has been sounding the bell on whitebark pine destruction with an effort called Tree Fight. Check that out, too.

The other thing The Snaz is really good at doing is finding some seriously attractive outdoorsy chicks and putting them on the Internet doing very cool outdoorsy things. In this case, they accomplished that yet again and got me to click over to the Tree Fight site. Again. Enjoy.

Ten common S/S of a Wilderness First Responder course

Me getting a traction splint

1. Automobile manufacturers are represented accordingly: Toyota, Subaru, Nissan and Volkswagen. You may come across the occasional government-issue Ford.
(Most vehicles will also boast some destination’s adhesive iteration of the really-not-all-that-clever “Everyone in this town is high” promotion. Wink wink. Nudge.)
2. Every person is wearing at least one article of clothing that has been patched.
3. No one complains about the price of an Arc’teryx shell.
4. No less than 75 percent of the men wear thick, unkempt facial hair. The remaining 25 percent, can’t.
5. Desk job?
6. There’s enough down insulation in the room to migrate from Canada.
7. One vegan for every three vegetarians.
8. Everyone knows the layman’s term for “avulsion.”
9. At least one person will always be adorned with fake blood; and it’s not always evident.
10. Discourse is most often initiated with, “I had a client who …”

Have you seen Bear 71?

Bear 71 from National Film Board of Canada on Vimeo.

Bear 71 is an interactive documentary that blends the realities of our ever-on, perpetually connected culture with what we believe is wilderness. Try as we might, we’re just not doing as good a job as we think in separating ourselves from the animal kingdom.

This is an incredible video to watch; or rather, to participate in. It’s smartly interactive and immersive, showing us at the same time it involves us, all told from the perspective of a captured, collared and clearly confused female grizzly bear. Very cool. And tragic.

The video here is only the trailer. Go to www.bear71.nfb.ca for the full 20 minutes.