Rock Climbing Tip #1: Don’t use About.com to learn about rock climbing

So, what do you mean when you say something is a content farm? Well, what I mean is that it stinks of thick, witless muck designed specifically to pollute search engines.

I can provide no better example than this page, which apparently is one of twelve instructing climbers on the concept of loose rock. Nothing written here is really incorrect, so I guess I’m more perturbed at the blatant nature of the SEO-snake. It almost sounds like it was written by a bot.

Look folks, the era of stilted, keyword-jammed online content is over. Search engines pick up on smart, contextual copy. Then again, this page ended up in my inbox, so maybe Google isn’t really cracking down on content farms. They’re certainly not doing anything about pages that tell me not to climb on flaking stone.