Patagonia now selling salmon jerkey

Patagonia Salmon Jerky

If you read Yvon Chouinard’s “Let My People Go Surfing,” you have a pretty solid understanding of what drives the company: the environment.

With the health of the planet at its core, the company is free to create and market products that advocate accordingly, whether its a wetsuit, downloadable music and now, salmon jerky.

There’s a good lesson in what Patagonia is doing with its “Patagonia Provisions Salmon Project.” The company’s affiliation marketing effort is as good as anything in American business. By attaching itself to esoteric environmental concerns and dedicating its own money and people to their betterment, Patagonia has become an environmental advocacy organization that just happens to sell some clothes. And if the clothes, wetsuits and salmon jerky aren’t the best, then the mission fails.

And I bet the jerky is damn good.



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