Tripping over proof of usefulness.
As it turns out, surprising to only those who guzzle fitness trends like they do each version of Gatorade, Reebok’s butt-toning RunTone and EasyTone shoes and related fitness products don’t exactly do what they claim to do: tone your muscles as you walk back and forth from the fridge. In fact, they don’t even help you do that. Reebok has agreed to pay $25 million to settle with customers.
I hate to say it, but the barefoot running folks will be next to hear this kind of news …
Yet, they remain for sale.
Socialmediaexplorer.com: Always listening to the customer is a race to mediocrity
Quite a different take on responding to social media feedback.
Ragan.com: 12 Ideas for recruiting company bloggers
More reasons to hire a writer.
Clickz.com: The Mobile Evolution of Email
” … smartphones have outpaced PC shipments.”
Semi-Rad.com, via The Mountain Gazette: I am doing something extraordinary, as you probably read on my Facebook page.
A great piece from 2010 on our obsession with talking more than doing.
@ignitesma: ifttt recipes.
“If then, then that” recipes are mini-programs that tie together social media actions.
NYmag.com: Another Facebook Redesign Rocks the Nation
Look people, it’s not like they didn’t invent the thing …