Reebok takes kick in the ass over claims about butt-toning shoe

Tripping over proof of usefulness.

As it turns out, surprising to only those who guzzle fitness trends like they do each version of Gatorade, Reebok’s butt-toning RunTone and EasyTone shoes and related fitness products don’t exactly do what they claim to do: tone your muscles as you walk back and forth from the fridge. In fact, they don’t even help you do that. Reebok has agreed to pay $25 million to settle with customers.

I hate to say it, but the barefoot running folks will be next to hear this kind of news …

Yet, they remain for sale. 

9/27/11: What I Read About Copy & Content on the Web Today
: Always listening to the customer is a race to mediocrity
Quite a different take on responding to social media feedback. 12 Ideas for recruiting company bloggers
More reasons to hire a writer. The Mobile Evolution of Email
” … smartphones have outpaced PC shipments.”

9/21/11: That’s right … What I read about Copy & Content on the Interwebs today., via The Mountain Gazette: I am doing something extraordinary, as you probably read on my Facebook page.
A great piece from 2010 on our obsession with talking more than doing.

@ignitesma: ifttt recipes.
“If then, then that” recipes are mini-programs that tie together social media actions. Another Facebook Redesign Rocks the Nation
Look people, it’s not like they didn’t invent the thing …