8/31/11: What I read about Copy & Content today

Businessweek.com: Social Media, the End or Beginning of a Golden Age.
Is the Internet really melting our brains? Read about the debate here.

Yahoo News: Maya Angelou says memorial makes MLK look arrogant
What does this have to do with copywriting? Quite a bit, actually. It reminds us about the importance of context and the dangers of community proofreading.

Adweek: Women on Facebook click more while youth “like” more.
This doesn’t surprise me but remains a critical point for advertisers. I do wonder how much brand credibility is garned by a “like.”

Landing pages: Necessary web marketing tools or superflous customer annoyances?

I’ve been thinking a lot about landing pages lately. Specifically, I’m wondering if I could find some benefit from them.

It struck me today as I hurried to “continue to Businessweek.com” that I’m not sure landing pages are all that different from those annoying, full page ads that block us from the content we’re trying to reach. (I know, I know … blasphemy.)

There are a number of cases that demonstrate how landing pages can serve as great tools to measure other online ads’¬†effectiveness.¬†But do our customers and readers really want them? If I walk into a grocery store, does some junior cashier bound in front of me to pitch me on their discounts? “Hey man, I’m already here, settle down.”

Granted, if a visit comes from a click-through, the expectation to be sold to is already evident. I argue that the call to action has already succeeded: the user has clicked on your ad. From there, shouldn’t our existing Website content be strong enough to win a conversion?

Am I off the rails on this?

What I read about Copy and Content today …

8/30/11
From Clickz.com
: Content curation.
A great rundown on this growing concept in blog management.

Daily Beast: Steve Jobs’s resignation letter
A terrific example of concise, clear business writing. Emotion and direction.

Also from Clickz.com: Don’t ask people to like you.
Earn your social media friends.